A senior-level hands-on execution focussing on global institutional investors, including endowments, foundations, pension funds, consultants, funds-of-funds, financial institutions, sovereign wealth funds, institutional family offices and other asset managers.  

 

5Capital partners with 2-3 funds at any one time in order to provide uncompromising commitment to the fundraises.

 

A typical fundraising advisory assignment consists of the following 6 steps:

1. ANALYSIS

  • Thorough review and due diligence of the fund/strategy. Identify the strengths and weaknesses of the team, and their investment strategy

  • Analyze the key terms and conditions pertaining to the offering

  • Detailed review of the overall fundraising strategy

2. GUIDANCE & PREPERATION 

  • Advise on the unique positioning of the strategy and the management team

  • Assist in the preparation of core marketing materials such as Presentation, PPM, DDQ, etc.

  • Develop strong pitching points for the GPs to focus on during the investor meetings

  • Detailed preparation on the presentations 

3. FUND MARKETING STRATEGY

  • Develop a tactical fundraising campaign, keeping in mind both the short-term goals and long-term strategy

  • Close existing LPs and near misses (for Fund II onwards)

  • Engage with potential anchor and cornerstone investors (on a case-by-case basis)

  • Develop a broader marketing plan for managing the fundraising process taking into consideration:

    • Market conditions

    • Competitive landscape

    • GP specific issues

4. PRE-MARKETING

  • Agree with the GP on the timeline for the roadshows

  • Create a selective list of potential investors in each of the targeted geographies/segments

  • Contact investors to introduce investment strategy

  • Qualifying potential investors, schedule introductory meetings/calls for the purpose of presenting the team and their opportunity

  • Improve the fund offering, based on the feedback received during the pre-marketing meetings

  • Structure preferred terms for the first close investors

  • Organize targeted meetings for the broader group of potential LPs

  • Coordinate communication between the GP and prospective LPs and facilitate the initial due-diligence process

  • Systematic reporting to GP on a bi-weekly/monthly basis

  • Reach first close

5. ACTIVE MARKETING

6. FOLLOW-UPS & CLOSINGS

  • Attend site visits alongside our relationships

  • Keep in contact with the investors, updating them with the latest developments in the fund, organize the roadshows to facilitate final close

  • Assist in the due diligence and negotiations and  co-ordinate the process for the final close

  • Provide various post-closing services to the GP