GP Advisory​
Support for GPs across investor relations, marketing and other communication functions
Marketing and Communications
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5Capital offers marketing and communication services to GPs that are seeking assistance with their marketing materials. Today’s highly competitive private markets demand that GPs – both, new and established fund managers – lead and engage with a clear, compelling, and differentiated story of who they are and how they create value.
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5Capital brings deep domain expertise, seasoned communications skills, and direct experience to help fund managers review, edit, and develop strategic communications and marketing materials for their institutional investors, including:
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Pitch books
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Due Diligence Questionnaires and other materials
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Private Placement Memorandums
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Marketing collateral (e.g. thought-leadership on the investment opportunity)
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Website
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Best-in-class Intralinks virtual datarooms, at significantly discounted rates
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Our team has provided such services to some of the best-known asset managers in the alternatives industry, including, HarbourVest, Capital Dynamics, Timberland Investment Resources, and Clarion Capital Partners.
Investor Relations
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5Capital is able to permanently support the GPs in their investor relations efforts through the following services:​
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Ongoing meetings and updates to prospective LPs
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Engagement with existing LPs to ensure high re-ups
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Market co-investment vehicles and sidecars
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Review track record and execution of current investment strategy
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Introductory marketing materials for the next fund
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Non-marketing roadshows
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Identify challenges and propose solutions
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Recommending external advisors and service providers – lawyers, fund formation, etc.