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GP Advisory​


Support for GPs across investor relations, marketing and other communication functions

Marketing and Communications

5Capital offers marketing and communication services to GPs that are seeking assistance with their marketing materials. Today’s highly competitive private markets demand that GPs – both, new and established fund managers – lead and engage with a clear, compelling, and differentiated story of who they are and how they create value.

5Capital brings deep domain expertise, seasoned communications skills, and direct experience to help fund managers review, edit, and develop strategic communications and marketing materials for their institutional investors, including:

  • Pitch books

  • Due Diligence Questionnaires and other materials

  • Private Placement Memorandums

  • Marketing collateral (e.g. thought-leadership on the investment opportunity)

  • Website

  • Best-in-class Intralinks virtual datarooms, at significantly discounted rates

Our team has provided such services to some of the best-known asset managers in the alternatives industry, including, HarbourVest, Capital Dynamics, Timberland Investment Resources, and Clarion Capital Partners.

Investor Relations

5Capital is able to permanently support the GPs in their investor relations efforts through the following services:​

  • Ongoing meetings and updates to prospective LPs

  • Engagement with existing LPs to ensure high re-ups

  • Market co-investment vehicles and sidecars

  • Review track record and execution of current investment strategy

  • Introductory marketing materials for the next fund

  • Non-marketing roadshows

  • Identify challenges and propose solutions

  • Recommending external advisors and service providers – lawyers, fund formation, etc.

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